So much of running your own business is about staying motivated and focused on your goals, and about time management. It’s pretty common for the people around me to express surprise or admiration about how much I manage to accomplish in any given week. It’s come up enough that I thought I’d share a few tips I’ve picked up along the way.
- Self Care: Your body is the vehicle that you use to accomplish tasks, and treating it right will go a long way towards maintaining your energy level and focus. Eat right. Sleep well. Work out. Drink a lot of water.
- Peak Performance Times: Everyone has their own time of day when they work best. Some people jump out of bed ready to tackle the day. Others (me) are sloths who don’t feel awake until about 10 AM. Once you start to realize your brain functions best at certain times of day, it’s an easy leap to realize that you will benefit from scheduling the more complicated, deep thoughts or creative tasks during that time frame. For me, after a long day, my creative juices just stop flowing so I try to get the difficult stuff done either in the morning, or after my afternoon break when I feel refreshed.
- Know How Much Your Time Is Worth: Narrow your to-do list down to things that really matter.
- Have a System: Everyone has a process that works best for them. Find yours and use it. If you go into each day organized, with attainable goals and a system that works for you, you’ll see productivity soar.
- Set Deadlines: It’s so easy to fall into the trap of procrastination. If you set yourself deadlines to accomplish tasks, you have a clear way to stay motivated and hold yourself accountable.
- Is There a Better Way?: If you approach the world with the attitude that there is always something you can learn, then you’re bound to find ways to be more efficient at your job. Continue to educate and improve yourself.
- Why Is This Important or Necessary?: If you can’t answer that question, there is a good chance you aren’t spending your time wisely.
- Stay Positive: Negativity can kill motivation quickly. Yes, there will always be people better than you at XYZ. But what other people do doesn’t define your journey. Know that your efforts are enriching your life, and surround yourself with people who value what you are contributing to the world.
- Take Breaks, but Make Them Reasonable: We only can stay focused on something for so long. It is completely reasonable to get up from your desk, stretch your legs, clear your mind and come back re-focused. The trick is to keep the breaks manageable, so that they don’t become a distraction.
- Evaluate What’s Necessary and What’s Distracting: One of the biggest secrets to my productivity is that I rarely watch TV. I’m not opposed to it, per se, I just see it as a waste of time when I could be working on something else…like a productivity blog. 😉 Once you’ve identified whatever your distractions are – TV, social media, etc – limit them when possible.
- Get Involved in The Community: We are stronger as a group, and networking can have a huge impact on how effective and efficient you can be. I’ve frequently met people who had a skill I didn’t know I needed until I needed help with it. Getting involved in your community is a great way to make connections, and build a client base at the same time.
- Stay Up-To-Date on Changes in Your Town/City/Community/News: Staying in the know can prevent you from having to do double work when you belatedly find out something impacting your project has changed. Always stay informed, especially about laws or regulations that may impact your work.
- Bonus Tip: Create a lifestyle of learning and productivity outside of the work environment. Beyond just running a photography business, I’m also dedicating time these days to salsa dancing lessons, horseback riding, travel (aka experiencing new things) and writing classes. I’ve learned to play instruments and sing (poorly), I’ve taken kickboxing classes, and I’ve tried learning to cook and attempted to learn new languages (also poorly). None of those things are necessarily related to photography, but all of the them strengthen the brain or encourage creativity.